Pix appeal is the new curb appeal. First impressions are no longer made at the curb, but when the client sees photos online. The attractiveness of the photos online is important in boosting client interest and actually achieving showings.

Homes with quality photos are more likely to be shown and therefore are more likely to be purchased. Every night home buyers are sitting at their computers touring houses.  NOW is the time to increase the quality of the photos on your listings as:

• 80% of home buyers used the Internet last year to search for a home

• 25% first found the property they purchased on the Internet - according to a National Association of Realtors survey

As a real estate professional, some ways to increase the pix appeal of your listings:

• Hire a real estate photographer to do the job right and produce a beautiful array of photos.

• Create a customized individual property website with a stunning slideshow of photos for more online viewings of the home.
  

As a homeowner, how you can help your home sell quickly:

• Ask your real estate agent to hire a local professional photographer

• Use my Home Preparation Tips to get your home ready for photographing and showing